About Us

at incubix, we put meaning behind your ideas

About Us

incubix: incubator + matrix

at incubix, everything we do tells a story.

Every Logo Slogan Webpage

is created with your brand’s big idea in mind.

We love our process.

We fuse storytelling, design, and strategy to craft a consistent and powerful message.

We don’t just give you the ingredients to make the perfect pie. We bake it for you.

Every member of our team is involved in the entire creative process.

We are out-of-the-box and energetic.

We guarantee our process will get you excited and inspired about your brand.

Who are we?

Meet The Team

About Us Gabrielle Gerbus

gabrielle gerbus


Gabrielle is a storyteller at heart. At Incubix, she oversees creative strategy and writing. Gabrielle believes that brands, at their core, are stories waiting to be told. The best brands tell the best stories. And these stories are inspiring, emotional, vivid, hilarious, and moving.

She uses her experience in Creative Writing and Marketing to help companies develop their “big picture idea” and apply it to every aspect of their branding. Gabrielle helps clients move beyond their products to hone the who, what, why, and how behind their brand.

Gabrielle holds a degree in Creative Writing from the University of Southern California. She has worked personally on over 400 branding projects. Her clients range from biomedical technology, IT & SaaS, health and fitness, food, government & politics, education, public health, healthcare, retail, finance, travel, beauty, e-commerce and more.

abhi pal

Front-End Engineer

Abhi is a WordPress developer who combines a creative eye with technical skill to bring projects to life. At Incubix, he’s developed dozens of websites for customers ranging from tech/SAAS to e-commerce and personal brands. 

Abhi fuses his technical background with his passion for design. He holds an Engineering degree from the University of Illinois Urbana Champaign. He is also a certified Project Manager and has been educated in Business Administration from Harvard Business School.

Sarah Cardini

Design & Art Director

Multi-faceted creative with a passion for storytelling, regardless of the medium. Has an advertising degree from Savannah College of Art and Design, specializing in Art Direction, Copywriting, and Design.

Alice Harbeson

Designer & Social Media Creator

Creative with a degree in Art Direction, she helps companies visually communicate their stories, and crafts brand identities around their key values.

How Strong is Your Brand?

Are you the next Nike or do you have some fine-tuning to do? Assess the strength of your brand here!