About Us

at incubix, we put meaning behind your ideas

About Us

incubix: incubator + matrix

at incubix, everything we do tells a story.

Every Logo Slogan Webpage

is created with your brand’s big idea in mind.

We love our process.

We fuse storytelling, design, and strategy to craft a consistent and powerful message.

We don’t just give you the ingredients to make the perfect pie. We bake it for you.

Every member of our team is involved in the entire creative process.

We are out-of-the-box and energetic.

We guarantee our process will get you excited and inspired about your brand.

Who are we?

Meet The Team

gabrielle gerbus


Gabrielle is a storyteller at heart. At Incubix, she oversees creative strategy and writing. Gabrielle believes that brands, at their core, are stories waiting to be told. The best brands tell the best stories. And these stories are inspiring, emotional, vivid, hilarious, and moving.

She uses her experience in Creative Writing and Marketing to help companies develop their “big picture idea” and apply it to every aspect of their branding. Gabrielle helps clients move beyond their products to hone the who, what, why, and how behind their brand.

Gabrielle holds a degree in Creative Writing from the University of Southern California. She has worked personally on over 400 branding projects. Her clients range from biomedical technology, IT & SaaS, health and fitness, food, government & politics, education, public health, healthcare, retail, finance, travel, beauty, e-commerce and more.

Ready to talk? Schedule your free strategy session. We guarantee one clear, actionable insight in just 15 minutes.

abhi pal

Front-End Engineer

Abhi is a self-taught WordPress developer who combines a creative eye with technical skill to bring projects to life. At Incubix, he’s developed dozens of websites for customers ranging from tech/SAAS to e-commerce and personal brands. 

Abhi has over a decade of experience in the automotive and Silicon Valley tech industry, and understands the unique branding challenges of rebranding traditional companies into more sustainable ventures.

As lead WordPress developer, Abhi fuses his technical background with his passion for design. He holds an Engineering degree from the University of Illinois, Urbana Champaign. He is also a certified Project Manager with a certificate of Business Administration from Harvard University.

rachel gaede


Rachel is a gifted graphic designer with a deep appreciation for creative processes that infuse life into brands and campaigns. At Incubix, she helps companies visually communicate their stories, crafts brand identities around key values, and strategizes how to reach diverse audiences through compelling graphics. 

Rachel pushes the boundaries of design to ensure that each client has a deeply personal connection with their brand while standing out against their competition.

Rachel has a degree in Advertising and Branding with a concentration in Creative Technology from Savannah College of Art and Design, one of the most prestigious design schools in the US. She has worked in the creative industry since she was 14. She hopes to continue building a portfolio of unique client work and begin incorporating emerging technology into her creative process.

How Strong is Your Brand?

Are you the next Nike or do you have some fine-tuning to do? Assess the strength of your brand here!