Deliverables
- Brand Audit
- Brand Messaging
- Brand Identity
- Art Direction
- Graphic Design
- Packaging Design
Background
Incubix Branding partnered with Wadada Spirits for their new Tequila Brand. The goal? Create a stunning visual identity that not only captures the high-quality taste, but the spirit behind the brand.
The Challenge
Wadada Spirits came to Incubix looking for a distinct brand identity and core messaging for their new line of tequila, Fireburn 1878—a spirit inspired by the brave souls that fought in the St. Croix Labor Riots. They needed an identity that would encapsulate the resiliency of those who were lost while providing tequila lovers with an authentic and empowering experience that encourages them to find their own personal freedom.
Insights
Tirelessly honing our design and messaging, we scrutinized every detail of the brand’s identity, from the logo and packaging to the copy and social media presence. The result is a confident, modern brand that embodies the spirit of those who fought for justice in St. Croix while paving the way for a new era of tequila.
Through our collaboration, we created a distinct, authentic, and memorable brand that stands out amidst a sea of competitors. Fireburn 1878 is changing the game by offering a premium tequila that provides consumers with an immersive, empowering, and unapologetically unique experience. It’s not just another tequila brand – it’s a celebration of the courage, resilience, and spirit of those who came before us.
Results
Tirelessly honing our design and messaging, we scrutinized every detail of the brand’s identity, from the logo and packaging to the copy and social media presence. The result is a confident, modern brand that embodies the spirit of those who fought for justice in St. Croix while paving the way for a new era of tequila.
Through our collaboration, we created a distinct, authentic, and memorable brand that stands out amidst a sea of competitors. Fireburn 1878 is changing the game by offering a premium tequila that provides consumers with an immersive, empowering, and unapologetically unique experience. It’s not just another tequila brand – it’s a celebration of the courage, resilience, and spirit of those who came before us.