SoFlo Swimwear

Beachwear for a Better World


  • Brand Strategy
  • Brand Messaging
  • Brand Identity
  • Art Direction
  • Graphic Design


SoFlo Swimwear is a South Florida-based brand that combines a love of chic beachwear with a love for the planet. With big ideas and even bigger dreams, they needed a place to start and came to us to define their brand identity and solidify their messaging.

The Challenge

With a brand ethos rooted in sustainability, inclusivity, and all-around good vibes, SoFlo Swimwear needed a pretty face to accentuate an impactful personality. 

As the world rapidly evolves towards more sustainable and eco-conscious solutions, SoFlo Swimwear sought to create a brand identity that would resonate with their target audience while reflecting their values.

SoFlo Swimwear Incubix branding


Our designer and art director, Sarah Cardini, is extremely tapped in to the aesthetic preferences and values of GenZ, the target audience for this brand. She got to work on design concepts to create something effortlessly fashionable, yet simple and accessible. 

The first step in our process involved honing in on SoFlo Swimwear’s identity and mission. Through a series of brainstorming sessions and surveys, we dug deep into what the brand truly stood for: sustainable beachwear that embraced inclusivity and positivity. With this information in hand, we began developing the brand’s visual identity, focusing on a soft and inviting colour palette that embodied the essence of the brand.

From there, we moved towards developing a logo that would stand the test of time and resonate with SoFlo Swimwear’s target audience. The logo that we ultimately developed reflected the brand’s sustainable values through its minimalist and modern design. Combining a simple elements like waves and sunshine with clear lettering, the logo spoke clearly to SoFlo Swimwear’s vision of creating eco-friendly and chic swimwear for all.


With a palette of soft, personable pastels we gave SoFlo an approachable and feminine look with a modern logo that transcends both the waves and the digital retail world.

Our work with SoFlo Swimwear was a true collaboration, fueled by passion, dedication, and a shared commitment to excellence. The resulting brand identity is a visual and emotional representation of everything that makes SoFlo Swimwear unique, and we are proud to have been part of this exciting journey.